Hyundai Pavilion CES 2019
DESIGN YOUR OWN WORLD • Las Vegas
@Atelier Brueckner
At the Consumer Electronics Show (CES) 2019 in Las Vegas, Hyundai presented a transformative vision of autonomous driving. The pavilion centered around an immersive 360-degree experience where the vehicle's cockpit evolved into an intelligent, multifunctional space.
This "Design Your Own World" concept explored the intersection of spatial technology and personal mobility, realized through complex digital fabrication and interactive scenography.
Design Your Own World
The pavilion entrance welcomed visitors into a futuristic environment, setting the stage for a journey into the "Mobility of the Future".
Immersive Experiences
Visitors could experience four sample modes: Rowing sports mode, Building designer, Drone race, and Shopping experience, all within the 360-degree immersive environment.
Hyundai Pavilion CES 2019 - Design Your Own World Experience
Participants enjoying interactive shopping experience
Central Panorama
Visitors taking rowing experience
Installation of modular curved LED tiles
Involvement Matrix
A complex collaboration matrix mapping the roles and responsibilities between Atelier Brückner, Hyundai Motor Company, fabrication tech partners, and media production teams.
Spatial Planning & Layouts
The pavilion was designed across two floors, featuring a central experience show surrounded by an LED screen, with dedicated lounge areas and technical rooms.
Complete floor plan layout of the CES pavilion
Lounge space Second floor
Realized experience space in Las Vegas
Cocoon Design & Fabrication
The spherical glass cocoon reacts to its users and changes its features as required. Intensive digital prototyping and simulations were done to design an immersive experience, which was finally 3D printed in parts and assembled in Las Vegas.
Cocoon overview animation
Technical development visualization of the immersive cocoon pods
Development and fabrication