Continental HQ, Hannover
STREAM: The Empowering Source • Hannover, Germany
@Uniplan + Henn Architects + MKT Engineering
The challenge was to stage Continental’s core philosophy 'Future in Motion'—translating company vision, drive, values, and technological leadership into one concentrated, emotional, and spatial expression.
Situated in the central atrium of the new Continental Headquarters designed by Henn Architects, the foyer acts as the primary showcase for cutting-edge corporate innovation. 'Stream' is the empowering source: an iconic 10-meter volumetric digital sculpture weighing 825 kg and integrating 380,000 LEDs across 63,000 individually addressable pixel nodes.
Conceived during my tenure at Uniplan as Brand Experience Designer & Concept Designer, the project encompassed foyer scenography, architectural coordination with Henn Architects, and engineering realization with MKT Engineering. The sculpture acts as a living organism with dynamic diurnal states: a calm morning awakening, high-velocity daytime interactive pulses, and a peaceful nocturnal resting mode.
STREAM: The Empowering Source
Staging Continental’s core philosophy "Future in Motion" through a monumental 10-meter volumetric LED media sculpture situated within the Henn Architects-designed central atrium in Hannover, Germany.
Scenography & Diurnal Behavior
The sculpture acts as an organic entity with distinct diurnal behaviors: a serene morning awakening, high-energy interactive daytime pulses, and a calming nocturnal resting state.
STREAM Scenography & Kinetic LED Choreography
Stakeholder Collaboration & Involvement Matrix
Project organizational matrix uniting Continental AG, Exhibition Design & Planning (Architect Henn Architects, Project Manager, Concept Designer @Uniplan), and LED Sculpture realization (Concept Designer, Creative Technologist, MKT Engineering Technical Fabrication, Digital Technician).
Involvement Matrix: Concept Designer, Architect, Project Manager, Creative Technologist, MKT & Digital Technician
Technical Specifications & Control Architecture
A monumental kinetic media sculpture engineered by MKT Engineering: - Dimensions: 10m height, 1.5m x 1.5m footprint - Total Weight: 825 kg - LEDs & Density: 380,000 LEDs across 63,000 pixel nodes - Hardware Apparatus: 496 microcontrollers, 28 cluster microcomputers, 1 dedicated Render Server - Software Apparatus: Real-time Unity Game Engine, ARTNET protocol, custom IP pipeline
STREAM: Facts at a Glance & Technical Overview
Technical specifications and dimensions
LED PCB layout and wiring diagram
Unity game engine integration and ARTNET connection
Hardware and software apparatus details
Render server and control system architecture
Real-Time VFX Content Modules
14 custom VFX modules developed with Unity VFX Graphs: 6x Ambient Modules, 6x Highlights, and 2x Transitions, rendered in real time across the physical sculpture and its digital twin.
14 VFX modules developed with Unity VFX graphs
VFX Module 1 - Ambient Flow
VFX Module 2 - Energy Highlights
VFX Module 3 - Volumetric Transitions
VFX Module 4 - Dynamic Pulse
VFX Module 5 - Kinetic Waves
VFX Module 6 - Spatial Swarm
VFX Module 7 - Core Resonance
VFX Module 8 - High-Velocity Burst
VFX Module 9 - Nocturnal Calm
Prototyping, Assembly & Site Integration
Modularized into 28 sub-clusters for optimal serviceability. Custom PCBs were engineered and precision-assembled with multi-stage testing at MKT HQ before final on-site installation.
Test setup with 540 LEDs
Assembly design of microcontrollers and casing
Pre-final assembly at MKT HQ
Final assembly and testing on site with 75% brightness
Realized Experience in the Foyer
The finalized installation animating the Continental HQ foyer with fluid light sculptures and spatial presence.
STREAM: The Empowering Source - Realized Results
Realized Stream sculpture in the Continental HQ foyer
The sculpture interacting with the foyer environment
Architectural Integration & Spatial Presence
Suspended in the three-story light-flooded atrium, STREAM integrates seamlessly with the architectural circulation, creating an interactive visual anchor from every floor and staircase.
Atrium Architecture & Volumetric Light Stream
Suspended 10m Sculpture & Spatial Presence
Atrium Spatial Overview and Grand Circulation
Architectural Grand Staircase & Light Interaction
Nocturnal Lighting & Architectural Atmosphere